Nearly one in every five American adult cellphone owners uses the app (18%).

Let that sink in for a moment. Go ask five random people with cellphones (so pretty much anybody, considering 91% of American adults own a cellphone), and at least one of them is likely to say they use Instagram. That’s an absolutely mind-boggling penetration rate for a single app that doesn’t come pre-installed on the vast majority of devices.

TIME’s Techland reports on the latest data from the Pew Research Center on photo and video sharing.  (via pewresearch)

Instagram rules!!

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