Designers Matt Hornbuckle and Kirk Keel realized that our sizing system is a broken one, and decided to change it up. Using 3-D body scan data from more than 1,000 men, they created Stantt, a line of casual button-down shirts that come in 50 sizes, with three measurement variables: chest size, waist size, and sleeve length.
Great idea, but wait … no plans for role it out for women ? What gives ???