Goldie Blox – great entrepreneurial idea to increase women in engineering

Caught this on Good Morning Americaso cool & I’d say they’re onto something with 6 million+ views on YouTube – with 89% of engineers in world male, a toy company out to show the world girls deserve more choices than dolls and princesses. They believe femininity is strong and girls will build the future — literally. 

Founder, Debbie Sterling, a Stanford engineer, decided last year girls need more choices than the pink aisle offers. She developed GoldieBlox an interactive book series + construction set starring Goldie, the kid inventor who loves to build. Check out the fun video – worth watching! 

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s