Caught this on Good Morning America, so cool & I’d say they’re onto something with 6 million+ views on YouTube – with 89% of engineers in world male, a toy company out to show the world girls deserve more choices than dolls and princesses. They believe femininity is strong and girls will build the future — literally.
Founder, Debbie Sterling, a Stanford engineer, decided last year girls need more choices than the pink aisle offers. She developed GoldieBlox an interactive book series + construction set starring Goldie, the kid inventor who loves to build. Check out the fun video – worth watching!