Goldie Blox – great entrepreneurial idea to increase women in engineering

Caught this on Good Morning Americaso cool & I’d say they’re onto something with 6 million+ views on YouTube – with 89% of engineers in world male, a toy company out to show the world girls deserve more choices than dolls and princesses. They believe femininity is strong and girls will build the future — literally. 

Founder, Debbie Sterling, a Stanford engineer, decided last year girls need more choices than the pink aisle offers. She developed GoldieBlox an interactive book series + construction set starring Goldie, the kid inventor who loves to build. Check out the fun video – worth watching! 


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