Blogging, Marketing, Shop Local, Small Business, Social Media

Five last minute Mother’s Day tips for small retailers

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I haven’t shopped for Mother’s Day yet, and I bet I’m not alone. There’s still time! Americans are expected to spend nearly $175 on mom this year, up $10 from last year, according to the National Retail Federation’s Mother’s Day Spending Survey. The Chain Store Age article highlighting consumers’ anticipated spending habits for Mother’s Day claims department stores will be big winners. I contaend small retailers will also win big, assuming they’ve done some work to let people know what they have that mom would want. And considering I’m not likely the only one who has not shopped for mom yet, like I said, there’s still time to capture a slice of the $175 I’m supposed to spend.

Mother’s Day is the third largest retail holiday in the U.S.

  • $1.9 billion: total amount of money spent on flowers for their mothers on Mother’s Day
  • $20.7 billion: total amount of money that will be spent for mothers on Mother’s Day
  • $671 million: total amount of money spent on Mother’s Day Cards annually

Source: http://blog.bigcommerce.com/

According to the list of popular gifts for mom this year, the majority will grab a card of course. So, if you’re a shop with unique, funny, out-of-the-ordinary cards to honor mom let me know. I’ll be looking for two cards – one for mom and mom-in-law. As for how to let me know … Marketing tip for small retailers – snap a photo of your favorite Mother’s Day cards in your inventory and share it with your customers via social media, email, your website, a stand up sign outside your store or even a flyer in your window can grab attention.

Instagram small retailer shout out
Shout it out … let your customers know what you’ve got for Mom. Small retailer Instagram example, extra points for including human and show of excitement… caught my attention if feed.

The next most popular gift may be flowers, obviously — fresh or potted. If you offer anything related to flowers or gardening you can capitalize on this gift by pulling together some floral related merchandise — vases, pots, gardening tools and accessories. Display these items together, take a photo and follow Marketing tip for small retailers above.

Small retailer Mom Day gifting ideas
Gather gift ideas and show them off to your customers. After all nobody really knows what to get Mom. Good job Basketree of downtown Mt. Pleasant.
  • 66% of Americans will shop at boutiques or small retail businesses for Mother’s Day gifts
  • 84% of Americans feel that gifts from boutiques and small retail businesses are more personal and unique
  • 64% of Americans feel that gifts from boutiques or small retail businesses are better quality

Source: http://blog.bigcommerce.com/

Clothing is number three on the list of top items for Mom’s Day. If you sell women’s apparel you surely have some outfit suggestions that would make Mom look good. If possible, have someone model a few ensembles, preferably a familiar face to your customers. If not show them off on hangers or mannequins, take a photo and follow Marketing tip for small retailers above.

Mom day gifts - what's for sale
The Plate Boutique in downtown Mt. Pleasant filled their Facebook page with a countdown of gift ideas for Mom … brilliant idea.

 

Personal services are the next most popular gifts for Mom. Considering these would most likely be given in way of gift certificates, what does your gift certificate buy… and what does it look like with Mom’s name written on it? Mock up a few samples, take a photo and follow Marketing tip for small retailers above.

 

Finally, food and beverage are always on the list as the majority of consumers will treat Mom to breakfast in bed, brunch or dinner. If  you’re a restaurant or stock food or cooking items you ought to be showing off your wares to spoil Moms… and, take a photo and follow Marketing tip for small retailers above.

Keep in mind some people will wait until the last  second – even the morning of Mother’s Day to buy (not me, I swear). So one final Marketing tip for small retailers … don’t stop showing off what you’ve got for Mom’s till Mom’s Day is all the way over.

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Blogging, facebook, happiness, Wine, Wine Tasting

First tasting generates smiles, not just due to wine

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I attended the first wine tasting of Mt. Town Wine Club last night, the group I launched recently on behalf of Jim Holton, owner of Mountain Town Station in Mt. Pleasant. The gathering was small, but a big success. Every one of the 10 people attending left feeling happy … and not just from the wine! The smiles were a reflection of exceeding expectations.

Luckily my task was only to promote the event, helping encourage people to come mostly through the Facebook Group page, and other various social media channels. The details associated with ensuring the event was a smashing success were the job of Hillary Williams, and she hit it out of the park with our first event. From the informative tasting placemats, the generous pours, easy to fill out wine order forms and the outstanding appetizer spread … everything was above and beyond.

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Together Hillary and I have partnered to gather a community of wine lovers, generate conversation and camaraderie, offer opportunities to come together, get to know each other and learn about and drink wine. The Facebook Group community is our chance to communicate and share interesting, fun things related to wine. These tastings are our chance to actually meet each other face-to-face, expand our knowledge and share a glass.

Last night Wine Club members gathered around a table inside Camille’s on the River with a shared love for wine. an interest in tasting some new varietals and becoming a bit more educated about wine. We introduced ourselves as we took our seats and we raised a glass, sharing a toast as the inaugural Mt. Town Wine Tasting group. Sommelier Belinda Ladouce of Fabiano Brothers walked us through the four wines and shared her wealth of knowledge about winemaking in Washington State as well as all things wine. The intimate setting allowed for lots of questions and conversation.

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From the exceptional selection of wines to the incredible spread of appetizers, which paired beautifully with the wines, everyone walked away happy to be part of the inaugural Mt. Town Wine Tasting group, and looking forward to the next tasting. Here are just a few of the take aways from last night’s event (some wine related, some wine club friend related):

Wine Notes:

  • There are more than 600 wineries in Washington State, it is the nation’s second largest wine producer with 50,000 acres planted.
  • Washington has 13  American Viticultural Areas (AVA), federally designated wine grape-growing region in the United States all but one located in Eastern Washington.
  • Washington Ranks 2nd nationally in premium wine production.
  • White Riesling among most popular wine produced in Washington.

Wine Club Members Chatter:

  • Red wine lovers surprisingly liked the Riesling from Ryan Patrick Vineyards. “Who knew we could like a sweet white?” “Light … nice for summer.”
  • The grilled Halloumi cheese on top of piece of grilled biscotti, followed by taste of the Chardonnay described as “an explosion in your mouth.” (it really was yummy, my first taste of Halloumi cheese ever. I loved it.)
  • Best for last … the 2009 Red Wine from Shining Hill was definitely worth the wait. “This tops off the night.”

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